Demandbase tells you which company visited your site. Cursive tells you which person visited — name, email, title, and pages viewed — then automates personalized outreach automatically. Visitor Pixel is $97/month vs Demandbase at $50,000-$150,000/year.
This is the most important distinction between the two platforms, and it fundamentally changes what you can do with the data.
You know exactly who to contact and what they care about.
You know a company visited. You still need to figure out who.
Demandbase does not publish pricing publicly. Industry reports and customer data consistently show contracts in the $50,000-$150,000/year range.
| Feature | Cursive | Demandbase |
|---|---|---|
| Starting price | $97/mo | $50,000+/yr |
| Contract type | Month-to-month | Annual contract |
| Setup time | 24 hours | 3-6 months |
| Identifies individual people | ✓ (70% rate) | ✗ (company-level) |
| Automated email outreach | ✗ (needs add-on tools) | |
| Direct mail automation | ||
| ABM advertising | ||
| Account scoring | Intent scoring | Predictive AI models |
| Contact database | 420M+ verified | Separate purchase |
| RevOps team required | No | Yes |
| SMB/mid-market friendly |
Stop getting company names. Start getting the actual person — name, email, title, and what they viewed. Choose a self-serve plan from $97/month, with no setup fee.
The most important difference is what each platform actually identifies. Demandbase identifies companies visiting your website — you learn that 'Acme Corp' visited, but not who from Acme Corp. Cursive's Visitor Pixel identifies individual people visiting your site for $97/month. Demandbase also costs $50,000-$150,000 per year with a complex multi-month implementation.
Demandbase does not publish public pricing. Based on customer reports and industry analysis, Demandbase contracts typically range from $50,000 to $150,000+ per year depending on the modules purchased, number of seats, and account volume. Enterprise deployments with advertising activation, full ABM capabilities, and advanced analytics commonly exceed $100,000 annually. Annual contracts are required. Cursive offers Visitor Pixel at $97/month, Custom Audience at $197/month, and the Pixel + Audience Bundle at $247/month. All plans are month-to-month with no setup fee and can be canceled anytime.
Demandbase primarily provides company-level identification — it tells you which businesses visited your site but does not reliably identify the individual people who visited. To get individual contact information, you need to connect Demandbase data to a separate contact database and match the accounts manually, adding cost and complexity. Cursive identifies individual decision-makers directly: name, verified work email, job title, company, and pages viewed — delivered automatically with no additional enrichment step needed.
A full Demandbase implementation typically takes 3-6 months. This includes enterprise sales cycles, CRM and marketing automation integration, training your marketing and sales team, configuring account-based advertising workflows, and mapping intent data to your sales process. Dedicated RevOps or marketing operations resources are required. Cursive requires adding a tracking pixel (5 minutes), setting your ICP criteria (15 minutes), and approving your first AI outreach sequences — typically live within 24 hours of signing up.
Demandbase is generally not cost-effective for companies under $10M ARR. The platform is built for enterprise teams with dedicated ABM programs, marketing operations staff, and budgets that support $50,000-$150,000/year in tooling. Without the organizational infrastructure to act on account-level signals, you end up paying enterprise prices for insights you cannot operationalize. Cursive is designed for B2B teams of 5-200 people: self-service setup, AI-automated outreach, and immediate pipeline impact without a dedicated ABM team.
Cursive focuses on person-level identification and automated outreach rather than traditional ABM advertising. Within Cursive, you can segment identified visitors by company, industry, company size, and intent score — which gives you the core account targeting capability. Where Demandbase excels is in its advertising activation layer. If your primary need is identifying who is visiting your site and engaging those people with personalized outreach, Cursive delivers better results at a fraction of the cost.
Cursive offers self-serve person-level visitor identification and fresh weekly lists of in-market buyers delivered to Google Sheets. Teams can choose Visitor Pixel at $97/month, Custom Audience at $197/month, or the Pixel + Audience Bundle at $247/month. All plans are month-to-month with no setup fee and can be canceled anytime.
Every major Demandbase alternative ranked by ID rate, pricing, and ease of use.
Another enterprise ABM platform comparison — who wins for mid-market teams?
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