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Media & Advertising

Media & Advertisingmarketing solutions

Audience data for publishers, media companies, and advertising agencies. Build premium audiences, maximize ad inventory value, and prove campaign attribution.

Get StartedBook a Call
Attribution trackingClient reportingCampaign proof

Why Choose Cursive forMedia & Advertising

Premium audience data and verified attribution, built to grow inventory value.

Premium audience data

High-value, verified audience segments that lift CPMs and pull premium advertisers to your inventory.

First-party enrichment

Layer demographic, firmographic, and behavioral detail onto your first-party data for sharper targeting.

Advertiser targeting

Build custom audiences that match each advertiser's brief and maximize fill rates.

Cross-platform attribution

Tie audience engagement across channels back to campaigns and prove the value of your media properties.

Programmatic integration

Push audience data straight into your ad server and programmatic platforms — synced to 200+ tools.

Brand-safe & compliant

Verified, GDPR/CCPA-ready data with full transparency, so advertisers buy with confidence.

Built for YourMedia Team

Publishers

Monetize your audience with premium, verified segments that command higher CPMs.

Agencies

Tie website visits back to campaigns and prove attribution to win client renewals.

Ad Ops

Feed enriched audiences into programmatic platforms to lift fill rates and yield.

Media Sales

Back property valuations with hard audience data when you pitch advertisers.

Pick YourPlan

Self-serve, month-to-month, cancel anytime. Install in 60 seconds, first audience in 24 hours.

Visitor Pixel

$97/mo

Identify the companies and people visiting your media properties.

  • 40–60% deterministic match rate
  • Company + person-level detail
  • One-snippet install, 60 seconds
  • Identified visitors synced to your portal
Get the Pixel
Most Popular

Pixel + Audience Bundle

$247/mo

Site traffic and in-market intent in one feed.

  • Everything in Visitor Pixel
  • Everything in Custom Audience
  • Priority audience updates within 24h
  • Best value vs. buying separately
Get the Bundle

Custom Audience

$197/mo

A fresh weekly list of buyers built to your advertiser ICP.

  • Weekly list of in-market prospects
  • Built to your exact ICP
  • Delivered to Google Sheets
  • First audience within 24 hours
Get an Audience

No setup fee. No long-term contract. Cancel anytime.

Resources &Insights

Strategies and best practices for media companies and advertising agencies.

How to Identify Website Visitors: Technical Guide

Track and identify visitors to prove campaign attribution for clients.

Read article

How to Scale Outbound Without Killing Quality

Build scalable campaign workflows across multiple advertising clients.

Read article

Omni-Channel Retargeting Strategies

Coordinate campaigns across channels for consistent client results.

Read article

B2B Audience Targeting Explained

Build premium B2B audience segments for advertising clients.

Read article

Tips for Improving CRM Integration Workflows

Integrate campaign data with client CRMs for better reporting.

Read article

How Marketing Data Solutions Improve Campaigns

Leverage audience data to maximize campaign performance.

Read article

Ready to prove yourcampaign ROI?

Track website visitors back to campaigns and prove attribution for your advertising clients. Plans from $97/mo, month-to-month, cancel anytime.

Get StartedBook a Call

CURSIVE FOR MEDIA & ADVERTISING

Audience data platform for publishers, media companies, and advertising agencies. Build premium audiences, maximize ad inventory value, and prove campaign attribution. Self-serve from $97/month.

## Solutions for Media & Advertising

  • Premium Audience DataAccess high-value audience segments to increase CPMs and attract advertisers
  • First-Party Data EnrichmentEnhance first-party data with demographic, psychographic, behavioral insights
  • Advertiser TargetingBuild custom audiences that match advertiser requirements and maximize fill rates
  • Cross-Platform AttributionTrack audience engagement across channels and prove media property value

## Benefits

  • Increase Ad Revenue: Premium audience data commands higher CPMs and attracts more advertisers to your inventory.
  • Prove Campaign Attribution: Track website visitors back to campaigns and demonstrate clear ROI for advertising clients.
  • Programmatic Integration: Integrate audience data with programmatic platforms and ad servers for real-time targeting.
  • Brand Safety & Compliance: Verified, GDPR/CCPA-compliant audience data with full transparency.

## Common Use Cases

  • Publisher audience monetization
  • Programmatic advertising optimization
  • Advertiser campaign targeting and reporting
  • Media property valuation and sales
  • Cross-platform attribution tracking
  • Client campaign performance reporting

## Pricing

Self-serve, month-to-month, no setup fee. Cancel anytime.

  • Visitor Pixel ($97/month) - Identify the companies and people visiting your site
  • Custom Audience ($197/month) - A fresh weekly list of in-market buyers, delivered to Google Sheets
  • Pixel + Audience Bundle ($247/month) - Both, in one feed

## Get Started

  • [Get Started](https://leads.meetcursive.com/get-leads)Pick a plan and you are live in minutes
  • [Pricing](https://www.meetcursive.com/pricing)Visitor Pixel $97/mo, Custom Audience $197/mo, or both for $247/mo
  • [Book a Call](https://cal.com/cursiveteam/30min)Discuss audience data and attribution needs