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We know who's searching for what

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  1. Home
  2. /Industries
  3. /B2B Software
B2B Software

Fill your pipeline within-market software buyers

SaaS and B2B software teams use Cursive to identify the accounts evaluating them and reach buyers already searching for what they sell — with verified contacts, ready to work.

Get StartedBook a Call
60-second setupVerified work emails200+ integrations

Built for B2BSoftware Teams

The data layer that turns anonymous interest into named, verified pipeline.

ICP-fit targeting

Reach companies that match your ideal profile by industry, size, and technology — not a generic list.

In-market intent

Surface buyers actively searching for software in your category, while they're evaluating.

Visitor identification

Resolve 40–60% of anonymous site traffic to the real companies and people evaluating you.

Verified decision-makers

Every record carries a verified work email — VPs, directors, and the people who sign off.

Fits your stack

Push enriched contacts straight into Salesforce, HubSpot, and 200+ tools your team already runs.

Pipeline you can attribute

Tie identified visitors and audiences to real opportunities, so you can prove what's working.

Where It MovesPipeline

SaaS Sales

Hot accounts land in your CRM with the pages they viewed — reach out while your software is top of mind.

Competitive Displacement

Identify companies evaluating you against incumbents and message why you win, by name.

Demand Gen

A fresh weekly audience of in-market buyers, built to your ICP and delivered to your sheet.

Product-Led Growth

See which companies are kicking the tires on your site before they ever start a trial.

Pick YourPlan

Self-serve, month-to-month, cancel anytime. Install in 60 seconds, first audience in 24 hours.

Visitor Pixel

$97/mo

Identify the companies and people evaluating your software.

  • 40–60% deterministic match rate
  • Company + person-level detail
  • One-snippet install, 60 seconds
  • Identified visitors synced to your portal
Get the Pixel
Most Popular

Pixel + Audience Bundle

$247/mo

Site intent and in-market buyers in one feed.

  • Everything in Visitor Pixel
  • Everything in Custom Audience
  • Priority audience updates within 24h
  • Best value vs. buying separately
Get the Bundle

Custom Audience

$197/mo

A fresh weekly list of buyers searching for software like yours.

  • Weekly list of in-market prospects
  • Built to your exact ICP
  • Delivered to Google Sheets
  • First audience within 24 hours
Get an Audience

No setup fee. No long-term contract. Cancel anytime.

Resources &Insights

Strategies and best practices for B2B software marketing.

B2B Audience Targeting Explained

Reach decision-makers and buyers with the right targeting strategy.

Read article

How to Identify Website Visitors: Technical Guide

The technical methods to identify and track B2B visitors on your site.

Read article

ICP Targeting Guide for B2B Companies

Build and activate your ideal customer profile for better targeting.

Read article

How to Scale Outbound Without Killing Quality

Scale outbound while keeping personalization and quality intact.

Read article

Tips for Improving CRM Integration Workflows

Optimize your CRM integrations for cleaner data flow and automation.

Read article

How Marketing Data Solutions Improve Campaigns

Leverage data to boost B2B campaign performance.

Read article

Ready to acceleratepipeline growth?

Identify and convert in-market software buyers. Plans from $97/mo, month-to-month, cancel anytime.

Get StartedBook a Call

B2B SOFTWARE LEAD GENERATION

Cursive helps SaaS and B2B software companies fill pipeline by identifying the companies and people evaluating them and delivering a weekly audience of in-market buyers — each with a verified work email. Self-serve from $97/month, month-to-month.

## Solution Overview

Cursive gives B2B software teams two products and the verified data behind them: the Visitor Pixel, which resolves 40–60% of anonymous website traffic to real companies and people, and Custom Audiences, a fresh weekly list of buyers actively searching for software in your category. Every record carries a verified work email and syncs to your CRM.

## Why Choose Cursive for B2B Software

  • ICP-Fit TargetingReach companies that match your ideal profile by industry, size, and technology
  • In-Market IntentSurface buyers actively searching for software in your category while they evaluate
  • Visitor IdentificationResolve 40–60% of anonymous site traffic to the real accounts evaluating you
  • Verified Decision-MakersEvery record carries a verified work email for VPs, directors, and approvers
  • Fits Your StackPush enriched contacts to Salesforce, HubSpot, and 200+ tools automatically
  • Pipeline AttributionTie identified visitors and audiences to real opportunities and prove ROI

## How It Works

  • Install the Visitor Pixel (60 seconds) to identify companies and people evaluating your software
  • Order a Custom Audience built to your exact ICP for buyers actively searching your category
  • Every contact arrives with a verified work email and company detail
  • Identified visitors and audiences sync to your CRM and sequencer automatically
  • Your team acts on warm, in-market accounts and tracks them to closed-won

## Common Use Cases

  • SaaS Sales: Hot accounts land in the CRM with the pages they viewed
  • Competitive Displacement: Identify companies evaluating you against incumbents and message why you win
  • Demand Gen: A fresh weekly audience of in-market buyers built to your ICP
  • Product-Led Growth: See which companies are evaluating your site before they start a trial

## Pricing

Self-serve, month-to-month, no setup fee. Cancel anytime.

  • Visitor Pixel ($97/month) - Identify the companies and people evaluating your software
  • Custom Audience ($197/month) - A fresh weekly list of in-market buyers, delivered to Google Sheets
  • Pixel + Audience Bundle ($247/month) - Both, in one feed

## Getting Started

  • [Get Started](https://leads.meetcursive.com/get-leads)Pick a plan and you are live in minutes
  • [Pricing](https://www.meetcursive.com/pricing)Visitor Pixel $97/mo, Custom Audience $197/mo, or both for $247/mo
  • [Book a Call](https://cal.com/cursiveteam/30min)Talk to the team before you buy
  • [Industries](https://www.meetcursive.com/industries)