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  1. Home
  2. /Intent Audiences
Intent Data & Audiences

Reach buyers the momentthey're ready to buy

Intent data is the signal that someone is researching what you sell — right now. It's the engine behind the Cursive Custom Audience: a fresh weekly list of in-market buyers, built to your ICP and delivered to your sheet.

Get StartedBook a Call
8 high-value verticalsRefreshed every 7 days$197/mo, month-to-month
280M+

Verified consumer profiles

15M+

Organic-network domains

~50K

Intent segments

7 days

Audience refresh cycle

From Intent SignalTo Audience

Intent data powers the Custom Audience ($197/mo). Here's how it becomes a feed you can act on.

01

Tell us your ICP

Pick a vertical and segment, or describe exactly who you sell to.

02

Set the intent window

Hot, Warm, or Scale — match audience freshness to your goal.

03

Get a fresh feed weekly

In-market buyers delivered to your sheet, updated every 7 days.

Choose YourIntent Window

Match audience freshness to your goal — tighter window, higher intent.

Hot

7-day window

Highest intent, actively searching now. Smallest list, best conversion.

Thousands

Warm

14-day window

Expanded reach with strong recent interest. Intent meets scale.

Tens of thousands

Scale

30-day window

Full-funnel coverage for awareness and retargeting at volume.

Hundreds of thousands

8 High-ValueVerticals

Pre-built segments where purchase intent runs hot — or bring your own ICP.

MedSpa & Aesthetics

BotoxLaser Hair RemovalBody ContouringAnti-Aging

GLP-1 & Weight Loss

GLP-1 MedsMedical Weight LossBariatricDiet Programs

Home Services

HVACRoofingKitchen RemodelSolar

Legal Services

Personal InjuryDivorceEstate PlanningImmigration

Luxury Goods

WatchesFine JewelryExotic CarsPrivate Aviation

Men's Health

TRTED TreatmentHair RestorationHormone Optimization

High-Ticket Recreation

BoatsRVsGolf MembersLuxury Travel

Pickleball

EquipmentLessonsCourt MembershipsTournaments

Target Behavior,Not Demographics

Why intent audiences outperform broad targeting on every metric that matters.

Convert 2–4x better

Intent beats demographics. You reach people researching now, not passive browsers.

Launch in minutes

No manual list building. Pick a segment, set your window, and the feed builds itself.

Never goes stale

Refreshed every 7 days with new in-market prospects, so the list is always live.

Lower acquisition cost

Targeting buyers in-market trims wasted spend, with lower CPMs and CPCs.

Stack custom filters

Start with intent, then layer geography, income, age, or firmographics on top.

Privacy-compliant

GDPR and CCPA ready. Opt-outs honored, consent-aware activation, hashed IDs.

Pick YourPlan

Self-serve, month-to-month, cancel anytime. First audience within 24 hours.

Visitor Pixel

$97/mo

Identify the companies and people visiting your site.

  • 40–60% deterministic match rate
  • Company + person-level detail
  • One-snippet install, 60 seconds
Get the Pixel
The Intent Audience

Custom Audience

$197/mo

Intent data, turned into a weekly list of in-market buyers.

  • Built to your exact ICP
  • Hot / Warm / Scale intent windows
  • Fresh feed delivered every 7 days
  • First audience within 24 hours
Get an Audience

Pixel + Audience

$247/mo

Site traffic and in-market intent in one feed.

  • Everything in Visitor Pixel
  • Everything in Custom Audience
  • Best value vs. buying separately
Get the Bundle

No setup fee. No long-term contract. Cancel anytime.

Activate to Every Marketing Platform

One-click sync to 200+ ad platforms, CRMs, and email tools

Stripe integration
Mailchimp integration
Slack integration
Gmail integration
HubSpot integration
Salesforce integration
Notion integration
Linear integration
Shopify integration
Google Ads integration
Google Calendar integration
Google Docs integration
Google Drive integration
Meta integration
LinkedIn integration
Instagram integration
Pinterest integration
Reddit integration
TikTok integration
X (Twitter) integration
GitHub integration
Zoom integration
Microsoft Teams integration
Outlook integration
Airtable integration
Apollo integration
Asana integration
Calendly integration
Instantly integration
Klaviyo integration
OpenAI integration
Typeform integration
Webflow integration
WordPress integration
Zapier integration
Telegram integration

And 200+ more integrations through webhooks and custom APIs

View All Integrations

Learn More AboutIntent Data

Go deeper on intent-based targeting and where it fits in your stack.

What Is B2B Intent DataCustom AudiencesBuyer Intent SegmentationIntent Signal Tracking for B2BImpact of Buyer Intent on CampaignsIntent-Based Marketing Tactics

Ready to reachin-market buyers?

Get your first Custom Audience within 24 hours. $197/mo, month-to-month, cancel anytime.

Get StartedBook a Call

CURSIVE INTENT DATA & AUDIENCES

Intent data is the behavioral signal that someone is actively researching a product or service right now. Cursive turns it into the Custom Audience ($197/month): a fresh weekly list of in-market buyers built to your ICP. Powered by 280M+ verified consumer profiles, a 15M+ domain organic intent network, and ~50,000 intent segments across 8 high-value verticals. Updated every 7 days and delivered to Google Sheets.

## What Is Intent Data

Intent data identifies people actively researching specific products or services. Cursive layers a 15M+ domain organic intent network on top of standard SSP feeds (the same signal-source pool the rest of the industry pulls from) and exposes ~50,000 intent segments via a taxonomy endpoint. A closed feedback loop maps signals back to source URLs, apps, and exchanges and validates against real conversion outcomes. This intent layer is the engine behind the Custom Audience plan.

  • 280M+ verified consumer profiles, refreshed every 30 days against NCOA
  • 15M+ organic-network domains layered on top of SSP feeds (the moat)
  • ~50,000 intent segments via taxonomy endpoint
  • 8 high-value verticals with multiple specific segments each
  • Custom Audience rebuilt every 7 days with fresh in-market buyers
  • Three intent windows: Hot (7D), Warm (14D), Scale (30D)
  • Delivered to Google Sheets, syncs to 200+ platforms

## How It Works

  • Tell us your ICP - Pick a vertical and segment, or describe exactly who you sell to
  • Set the intent window - Hot (7D) for highest intent, Warm (14D) for reach, Scale (30D) for full-funnel
  • Get a fresh feed weekly - In-market buyers delivered to your sheet, updated every 7 days

## Intent Windows

Hot (7-day):

Highest intent prospects actively searching in the last 7 days. Smallest audience (thousands), best conversion. Best for high-ticket offers and limited ad budgets.

Warm (14-day):

Expanded reach with strong interest in the last 14 days. Balance of intent and scale (tens of thousands). Best for standard campaigns and lead gen.

Scale (30-day):

Full-funnel coverage from the last 30 days. Maximum reach (hundreds of thousands). Best for awareness and retargeting.

## Available Verticals

MedSpa & Aesthetics:

Botox, Laser Hair Removal, Body Contouring, Anti-Aging

GLP-1 & Weight Loss:

GLP-1 Medications, Medical Weight Loss, Bariatric, Diet Programs

Home Services:

HVAC, Roofing, Kitchen Remodel, Solar

Legal Services:

Personal Injury, Divorce, Estate Planning, Immigration

Luxury Goods:

Watches, Fine Jewelry, Exotic Cars, Private Aviation

Men's Health:

TRT, ED Treatment, Hair Restoration, Hormone Optimization

High-Ticket Recreation:

Boats, RVs, Golf Members, Luxury Travel

Pickleball:

Equipment, Lessons, Court Memberships, Tournaments

## Key Benefits

  • Convert 2–4x better than demographic targeting by reaching active researchers
  • Launch in minutes - no manual list building
  • Never goes stale - refreshed every 7 days with new in-market prospects
  • Lower acquisition cost - less wasted spend, lower CPMs and CPCs
  • Stack custom filters - layer geography, income, age, or firmographics on intent
  • Privacy-compliant - honors opt-outs, GDPR and CCPA ready, hashed identifiers

## Integrations

Delivered to Google Sheets and one-click activation to 200+ platforms:

  • Advertising: Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads
  • CRM: Salesforce, HubSpot, Marketo, Pardot, Pipedrive, Zoho CRM
  • Email: Mailchimp, SendGrid, ActiveCampaign, Klaviyo, Braze, Customer.io

## Pricing

Self-serve, month-to-month, no setup fee. Cancel anytime.

  • Custom Audience ($197/month) - Intent data turned into a fresh weekly list of in-market buyers, delivered to Google Sheets
  • Visitor Pixel ($97/month) - Identify the companies and people visiting your site
  • Pixel + Audience Bundle ($247/month) - Both, in one feed

## Getting Started

  • [Get Started](https://leads.meetcursive.com/get-leads)Pick a plan and get your first audience within 24 hours
  • [Pricing](https://www.meetcursive.com/pricing)Custom Audience $197/mo, Visitor Pixel $97/mo, or both for $247/mo
  • [Book a Call](https://cal.com/cursiveteam/30min)Talk to the team before you buy