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  1. Home
  2. /Case Studies
Customer Results

Real pipeline fromreal companies

What B2B teams ship when they run on Cursive's Visitor Pixel and Custom Audiences.

Get Results Like TheseBook a Call

Results ata Glance

One metric per customer. Full stories below.

40x

$11M revenue in 30 days

AI SaaS Company

5x

Cost-per-click cut 5x

Insurtech App

$24M

$24M pipeline in 3 days

Medical Technology

60%

$200K in 90 days

E-Commerce Brand

AI SaaS Company

$11M revenue in 30 days

A weekly Custom Audience of agencies actively searching for AI tooling, built to a tight ICP and synced to ads — $11M from a single quarter's spend.

40x

Return on investment

$11M

Revenue in 30 days

50%

Lift in lead quality

Powered by Cursive Custom Audience
Insurtech App

Cost-per-click cut 5x

An in-market audience of people researching specialty auto coverage replaced broad targeting — cheaper clicks and 1,200+ qualified leads in 90 days.

5x

Lower cost per click

2.24%

Click-through rate

1,200+

Qualified leads / 90d

Powered by Cursive Custom Audience
Medical Technology

$24M pipeline in 3 days

A Custom Audience filtered to medical professionals searching for diagnostic equipment surfaced 600+ buyers from a 60K pool — built and delivered in 3 days.

$24M

Pipeline value

600+

Qualified leads

3 days

Setup to results

Powered by Cursive Custom Audience
E-Commerce Brand

$200K in 90 days

The Visitor Pixel resolved 60% of anonymous traffic — 20 points above their old tool — feeding reactivation emails that won 500 new customers.

$200K+

Added revenue / 90d

80%

Email open rate

500

New customers

Powered by Cursive Visitor Pixel

Why TeamsChoose Cursive

Across industries: sharper targeting, better leads, stronger ROI.

40x

Best-in-class ROI from a targeted audience

3 days

Fastest setup-to-pipeline turnaround

60%

Pixel match rate on anonymous traffic

5x

Average cost-per-click improvement

Get StartedView Pricing

Want Results

Like These?

Install the pixel in 60 seconds, or get your first audience within 24 hours. Plans from $97/mo, month-to-month.

Get Started
No commitment required
Setup in 5 minutes
See results in 24 hours
Cursive
Cursive
Credits
8,420 / 10,000

Welcome back, Adam!

Admin Workspace

hey@meetcursive.com
A
+12%
2,847
Total Leads
+3
12
Active Campaigns
+8%
42%
Response Rate
+15
87
Meetings Booked

Recent Leads

ContactCompanySourceValueStatus
Sarah Chen
VP Sales
SalesforceWebsite$85KHot
Michael Rodriguez
Director Marketing
DatadogLinkedIn$120KWarm
Jessica Park
Head of Growth
CloudflareWebinar$65KHot
David Kim
VP Operations
Monday.comDirect Mail$95KContacted
Amanda Foster
Chief Revenue Officer
HubSpotWebsite$150KHot

CURSIVE CASE STUDIES — CUSTOMER RESULTS & METRICS

Real results from B2B teams running on Cursive's two products: the Visitor Pixel ($97/mo), which identifies anonymous website visitors, and Custom Audiences ($197/mo), a weekly list of in-market buyers. Four case studies across AI SaaS, Insurtech, Medical Technology, and E-Commerce.

## Results Summary

  • AI SaaS Company (Custom Audience): 40x ROI, $11M revenue in 30 days, 50% lift in lead quality
  • Insurtech App (Custom Audience): 5x lower cost per click, 2.24% CTR, 1,200+ qualified leads in 90 days
  • Medical Technology (Custom Audience): $24M pipeline, 600+ qualified leads from a 60K pool, results in 3 days
  • E-Commerce Brand (Visitor Pixel): $200K+ added revenue in 90 days, 60% match rate, 80% email open rate, 500 new customers

## Case Study 1: AI SaaS Company — 40x ROI

Challenge: An AI SaaS company needed to reach agencies with both the intent to adopt AI tooling and the budget for annual subscriptions — hard to isolate with broad targeting.

Solution: A Cursive Custom Audience of agencies above a revenue threshold, cross-referenced with in-market signals for AI tooling, refreshed weekly and synced to their ad platforms.

Results: $11M revenue in 30 days (40x return), with a 50% lift in lead quality.

  • Custom Audience built to a precise ICP (company size, revenue, intent)
  • Fresh weekly audience kept targeting current
  • 50% improvement in lead quality
  • 40x return on investment

## Case Study 2: Insurtech App — 5x Lower CPC

Challenge: A consumer Insurtech app needed to reach a niche specialty-auto audience at the lowest cost, ideally while prospects were actively researching insurance.

Solution: A Cursive Custom Audience of people searching insurance keywords, refined with demographic parameters and delivered to their ad platforms each week.

Results: 5x lower cost per click, 2.24% CTR, 1,200+ qualified leads in 90 days.

  • In-market audience for a niche segment
  • 5x cost-per-click reduction
  • 2.24% click-through rate
  • 1,200+ qualified leads in 90 days

## Case Study 3: Medical Technology — $24M Pipeline

Challenge: A medical device company selling $40K+ equipment struggled to reach medical professionals using specific diagnostic testing equipment.

Solution: A Cursive Custom Audience using competitor and keyword inputs identified profiles searching for diagnostic equipment within 24 hours, filtered to medical professionals only.

Results: 600+ qualified leads from a 60,000 pool in 3 days, $24M in pipeline.

  • Custom Audience for a niche B2B segment
  • 3-day setup to results
  • 600+ qualified leads from a 60K pool
  • $24M pipeline value

## Case Study 4: E-Commerce — $200K in 90 Days

Challenge: An e-commerce brand had low match rates with their existing identity tool, leaving revenue on the table.

Solution: The Cursive Visitor Pixel resolved 60% of anonymous traffic — 20 points above their prior tool — and enrolled identified visitors in reactivation email sequences.

Results: 80% email open rate, 500 new customers at a $280 average order value, $200K+ in added revenue in 90 days.

  • 60% Visitor Pixel match rate
  • 80% email open rate
  • 500 new customers acquired
  • $200K+ added revenue in 90 days

## Aggregate Performance Metrics

  • Up to 40x ROI from a targeted Custom Audience
  • Results in as few as 3 days from setup
  • 60% Visitor Pixel match rate on anonymous traffic
  • Average 5x cost-per-click improvement

## Cursive Products Used

  • [Visitor Pixel](https://www.meetcursive.com/visitor-identification)Identify the companies and people visiting your site — $97/mo
  • [Custom Audience](https://www.meetcursive.com/pricing)A fresh weekly list of in-market buyers built to your ICP — $197/mo
  • [Pixel + Audience Bundle](https://www.meetcursive.com/pricing)Both products in one feed — $247/mo

## Get Started

  • [Get Started](https://leads.meetcursive.com/get-leads)Pick a plan and you are live in minutes
  • [Pricing](https://www.meetcursive.com/pricing)Visitor Pixel $97/mo, Custom Audience $197/mo, or both for $247/mo
  • [Book a Call](https://cal.com/cursiveteam/30min)Talk to the team before you buy