What B2B teams ship when they run on Cursive's Visitor Pixel and Custom Audiences.
One metric per customer. Full stories below.
A weekly Custom Audience of agencies actively searching for AI tooling, built to a tight ICP and synced to ads — $11M from a single quarter's spend.
Return on investment
Revenue in 30 days
Lift in lead quality
An in-market audience of people researching specialty auto coverage replaced broad targeting — cheaper clicks and 1,200+ qualified leads in 90 days.
Lower cost per click
Click-through rate
Qualified leads / 90d
A Custom Audience filtered to medical professionals searching for diagnostic equipment surfaced 600+ buyers from a 60K pool — built and delivered in 3 days.
Pipeline value
Qualified leads
Setup to results
The Visitor Pixel resolved 60% of anonymous traffic — 20 points above their old tool — feeding reactivation emails that won 500 new customers.
Added revenue / 90d
Email open rate
New customers
Across industries: sharper targeting, better leads, stronger ROI.
Best-in-class ROI from a targeted audience
Fastest setup-to-pipeline turnaround
Pixel match rate on anonymous traffic
Average cost-per-click improvement
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Admin Workspace
| Contact | Company | Source | Value | Status |
|---|---|---|---|---|
Sarah Chen | Salesforce | Website | $85K | Hot |
Michael Rodriguez | Datadog | $120K | Warm | |
Jessica Park | Cloudflare | Webinar | $65K | Hot |
David Kim | Monday.com | Direct Mail | $95K | Contacted |
Amanda Foster | HubSpot | Website | $150K | Hot |
Real results from B2B teams running on Cursive's two products: the Visitor Pixel ($97/mo), which identifies anonymous website visitors, and Custom Audiences ($197/mo), a weekly list of in-market buyers. Four case studies across AI SaaS, Insurtech, Medical Technology, and E-Commerce.
Challenge: An AI SaaS company needed to reach agencies with both the intent to adopt AI tooling and the budget for annual subscriptions — hard to isolate with broad targeting.
Solution: A Cursive Custom Audience of agencies above a revenue threshold, cross-referenced with in-market signals for AI tooling, refreshed weekly and synced to their ad platforms.
Results: $11M revenue in 30 days (40x return), with a 50% lift in lead quality.
Challenge: A consumer Insurtech app needed to reach a niche specialty-auto audience at the lowest cost, ideally while prospects were actively researching insurance.
Solution: A Cursive Custom Audience of people searching insurance keywords, refined with demographic parameters and delivered to their ad platforms each week.
Results: 5x lower cost per click, 2.24% CTR, 1,200+ qualified leads in 90 days.
Challenge: A medical device company selling $40K+ equipment struggled to reach medical professionals using specific diagnostic testing equipment.
Solution: A Cursive Custom Audience using competitor and keyword inputs identified profiles searching for diagnostic equipment within 24 hours, filtered to medical professionals only.
Results: 600+ qualified leads from a 60,000 pool in 3 days, $24M in pipeline.
Challenge: An e-commerce brand had low match rates with their existing identity tool, leaving revenue on the table.
Solution: The Cursive Visitor Pixel resolved 60% of anonymous traffic — 20 points above their prior tool — and enrolled identified visitors in reactivation email sequences.
Results: 80% email open rate, 500 new customers at a $280 average order value, $200K+ in added revenue in 90 days.