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We know who's searching for what

With Cursive

AI-powered lead generation and outbound automation for B2B companies.

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  1. Home
  2. /Visitor Identification
Website Visitor Identification

Stop losing 98% ofyour website visitors

Most B2B sites never know who shows up. The Cursive pixel resolves 40–60% of your anonymous traffic to real companies and people — deterministically, the moment they land.

Get StartedBook a Call
60-second setup40–60% match rate200+ integrations

How ItWorks

From anonymous visitor to qualified lead in three steps.

01

Install the pixel

One lightweight snippet. 60 seconds, any platform.

02

Identify in real time

Visitors resolved to company and person the moment they land.

03

Activate everywhere

Verified contacts synced to your CRM, ads, and sequences.

Turn Anonymous TrafficInto Revenue

Stop guessing who's interested. Start reaching out while leads are hot.

40–60% match rate

Deterministic, offline-rooted identity — not modeled. Cookie sync averages 2–5%, IP-only 10–15%.

Company + person data

See the business and the specific people browsing — job title, seniority, verified work email.

Real-time, not batched

Visitors resolved the second they land, so you can reach out while intent is hot.

Page-level intent

Know who hit your pricing page. Prioritize the highest-intent visitors first.

Smart filtering

Auto-exclude existing customers, bots, and internal traffic. Only new opportunities surface.

Privacy-compliant

GDPR and CCPA ready out of the box — hashed IDs, honored opt-outs, regional rules.

Built for YourWorkflow

B2B SaaS Sales

Hot accounts land in your CRM with the pages they viewed — no more blind prospecting.

Marketing

See which companies clicked your ads but didn't convert, then retarget them by name.

Customer Success

Get alerted when at-risk accounts revisit pricing, and save them before they churn.

Agencies

Tie website visits to closed deals and prove campaign ROI to win renewals.

Pick YourPlan

Self-serve, month-to-month, cancel anytime. Install in 60 seconds, first audience in 24 hours.

Visitor Pixel

$97/mo

Identify the companies and people visiting your site.

  • 40–60% deterministic match rate
  • Company + person-level detail
  • One-snippet install, 60 seconds
  • Identified visitors synced to your portal
Get the Pixel
Most Popular

Pixel + Audience Bundle

$247/mo

Site traffic and in-market intent in one feed.

  • Everything in Visitor Pixel
  • Everything in Custom Audience
  • Priority audience updates within 24h
  • Best value vs. buying separately
Get the Bundle

Custom Audience

$197/mo

A fresh weekly list of buyers searching for your product.

  • Weekly list of in-market prospects
  • Built to your exact ICP
  • Delivered to Google Sheets
  • First audience within 24 hours
Get an Audience

No setup fee. No long-term contract. Cancel anytime.

Works With Your Existing Stack

Native integrations with 200+ CRMs, ad platforms, and marketing tools

Stripe integration
Mailchimp integration
Slack integration
Gmail integration
HubSpot integration
Salesforce integration
Notion integration
Linear integration
Shopify integration
Google Ads integration
Google Calendar integration
Google Docs integration
Google Drive integration
Meta integration
LinkedIn integration
Instagram integration
Pinterest integration
Reddit integration
TikTok integration
X (Twitter) integration
GitHub integration
Zoom integration
Microsoft Teams integration
Outlook integration
Airtable integration
Apollo integration
Asana integration
Calendly integration
Instantly integration
Klaviyo integration
OpenAI integration
Typeform integration
Webflow integration
WordPress integration
Zapier integration
Telegram integration

And 200+ more integrations through webhooks and custom APIs

View All Integrations

Frequently AskedQuestions

How accurate is visitor identification?

Cursive's pixel achieves a 40–60% match rate on US B2B traffic — deterministic, not modeled. Cookie-sync providers average 2–5% and IP-only databases sit around 10–15%. Accuracy on a matched record is 60–80%, driven by geo-framing and an offline-rooted identity graph of 280M+ verified profiles refreshed every 30 days against NCOA.

How quickly are visitors identified?

In real time, within seconds of landing. Unlike batch tools, Cursive enriches instantly so you can act on hot leads immediately.

Is it GDPR and CCPA compliant?

Yes. We honor all opt-outs, use hashed identifiers, and comply with GDPR, CCPA, and regional privacy regulations out of the box.

What data do I get per visitor?

Company name, industry, size, location, and technologies — plus, where available, the individual's job title, seniority, department, and verified work email.

How does it work with my CRM?

Native sync to Salesforce, HubSpot, and 200+ tools. Identified visitors flow into your existing stack automatically.

How much does it cost?

Flat monthly pricing, no per-visitor fees. Visitor Pixel is $97/mo, Custom Audience $197/mo, or both for $247/mo. Self-serve, month-to-month, cancel anytime.

How CursiveCompares

See visitor identification side by side with the alternatives.

Clearbit AlternativesWarmly vs CursiveZoomInfo vs CursiveApollo vs Cursive6sense vs CursiveIdentify Anonymous Visitors

Ready to see who'svisiting your site?

Install the pixel in 60 seconds. Plans from $97/mo, month-to-month, cancel anytime.

Get StartedBook a Call

WEBSITE VISITOR IDENTIFICATION

Cursive identifies 40–60% of anonymous website visitors deterministically against an offline-rooted identity graph of 280M+ verified profiles refreshed every 30 days against NCOA. Turn unknown traffic into qualified leads with company and individual-level data, page-level tracking, and instant CRM sync. Self-serve from $97/month.

## Key Metrics

  • 40–60% - Pixel match rate on US B2B traffic (deterministic, not modeled)
  • 60–80% - Accuracy on a matched record
  • 2–5% - Industry cookie-sync match rate (for context)
  • 10–15% - Industry IP-database match rate (for context)
  • 280M+ - Verified profiles, refreshed every 30 days against NCOA
  • 200+ - Native CRM and ad-platform integrations
  • 60 seconds - To install the pixel and go live

## How Visitor Identification Works

  • Step 1: Install the lightweight tracking pixel (60 seconds)
  • Step 2: Visitors browse your website
  • Step 3: Cursive resolves company + individual in real time
  • Step 4: Verified contacts sync to your CRM automatically
  • Step 5: Your team acts on warm, in-market leads

## What You Get Per Visitor

  • Company name, industry, size, location, and technologies
  • Individual job title, seniority, and department
  • Verified work email (and phone where available)
  • Page-level browsing behavior and return-visitor detection

## Common Use Cases

  • B2B SaaS Sales: Hot accounts land in the CRM with the pages they viewed
  • Marketing: Retarget companies that clicked ads but didn't convert
  • Customer Success: Get alerted when at-risk accounts revisit pricing
  • Agencies: Tie website visits to closed deals and prove campaign ROI

## Pricing

Self-serve, month-to-month, no setup fee. Cancel anytime.

  • Visitor Pixel ($97/month) - Identify the companies and people visiting your site
  • Custom Audience ($197/month) - A fresh weekly list of in-market buyers, delivered to Google Sheets
  • Pixel + Audience Bundle ($247/month) - Both, in one feed

## CRM Integrations

Visitor data syncs automatically to 200+ platforms, including:

  • Salesforce - Real-time lead creation and updates
  • HubSpot - Contact enrichment and activity tracking
  • Pipedrive - Deal stage automation based on visits
  • Custom API - Build your own integrations

## Privacy & Compliance

Fully compliant with GDPR, CCPA, and regional privacy regulations. We honor opt-outs, respect Do Not Track signals, and store only hashed identifiers.

  • [Privacy Policy](https://www.meetcursive.com/privacy)
  • [Terms of Service](https://www.meetcursive.com/terms)

## Getting Started

  • [Get Started](https://leads.meetcursive.com/get-leads)Pick a plan and you are live in minutes
  • [Pricing](https://www.meetcursive.com/pricing)Visitor Pixel $97/mo, Custom Audience $197/mo, or both for $247/mo
  • [Book a Call](https://cal.com/cursiveteam/30min)Talk to the team before you buy